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Nielsen: in July, for the first time, streaming had the largest share of US TV viewing at 34.8%; Netflix had an 8% share, followed by YouTube with 7.3% (Todd Spangler/Variety)


Todd Spangler / Variety:

Nielsen: in July, for the first time, streaming had the largest share of US TV viewing at 34.8%; Netflix had an 8% share, followed by YouTube with 7.3%  —  Americans now watch more stuff on TV from streaming services than either broadcast or cable TV.  —  Streaming platforms, led by Netflix …

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