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Lyft forms Lyft Media, helping consolidate and expand its ad offerings, and plans to show more ads inside cars, on its app, and at bike-share stations (Patrick Coffee/Wall Street Journal)


Patrick Coffee / Wall Street Journal:

Lyft forms Lyft Media, helping consolidate and expand its ad offerings, and plans to show more ads inside cars, on its app, and at bike-share stations  —  Through its Lyft Media unit, the ride-hailing company plans to offer more ads inside cars, on its app and at bike-share stations

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